Frontend
I build frontend and run A/B tests that turn traffic into revenue. 4+ years across every major experimentation platform — Optimizely, AB Tasty, Kameleoon, VWO, Adobe Target, Qubit. Modern stack — Next.js, TypeScript, and a Claude-Code-led workflow that actually finishes what it starts.
What I do.
A/B Testing &
Experimentation
Building and shipping conversion experiments — from single-element tests to full checkout-flow redesigns.
Frontend
Development
Production frontend with Next.js, React, TypeScript, and modern CSS/SCSS. Mobile-first, performance-conscious builds.
Product
Building
Designing and building complete products solo — architecture, frontend, and the systems around them.
Experience.
Selected clients.
Through agency work, a few brands I've shipped tests for — across publishing, retail, automotive, gaming, and non-profit.
The Times
G-Star RAW
Motorway
Unity
Ironmongery
WaterAid
AdBlock
Deel
— and many, many more.
Recognition.
The previous version of this portfolio was featured as Site of the Day on design galleries.
Let's
build something
measurable.
Open to new roles — full-time, contract, or freelance. If you're hiring or have a project in mind, send me a note.
Start a conversation